 Feminists, Rita Montagnana and Teresa Mattei Today, March 8th, is International Women's Day and in Italy it's the time when mimosas are blossoming with their golden color. All across Italy women are presented lovingly with a bouquet of mimosa flowers to say "Thank you"... thank you for being Mama, that you for being my sister, thank you for being a great daughter, thank you for being a fantastic co-worker, or thank you for being a wonderful wife. March 8th is called La Festa delle Donne in Italy. While in Italy the day has become almost like Mother's Day here in the States, the observance started in 1909 by the Socialist Party of America, and was held in New York City after a sweat shop factory burned to the ground, killing 145 workers--mostly young women who were underpaid and had to work in unsafe conditions. This event and the observance was the de facto birth of the modern Women's Movement. Sadly, in Italy and around the world, women are still struggling to achieve equal pay for equal work, among many other issues.  1946 Poster calling for the emancipation of women The tradition of a gift of mimosas dates back to 1946 when the feminists, Rita Montagnana and Teresa Mattei, came up with the idea of women offering the bouquets as a symbol of mutual respect, sisterhood and support. Mimosa was one of the few flowers in bloom on the date. The Mimosa also represents strength and endurance, being a tough plant that can survive adverse conditions in Italy.  Torta di Mimosa Oddly, being originally a Socialist observance, it seems that in Italy, the Festa delle Donne has been commercialized... another day where bouquets of Mimosa tied with yellow ribbons are sold in supermarkets, bars and tobacconists all over Italy. It's become expected that fathers, sons and husbands also give the flowers to the women in their lives. The commercialization of La Festa delle Donne has made it more like Mothers Day and might be losing some of its original meaning based on solidarity of women's issues. Even chocolate companies offer their dolci in yellow packaging. In some parts of Italy the Festa is celebrated on the closest Sunday to March 8th, and special events are held, such as a procession of mimosa decorated gondolas in Venice and a regatta for female rowers. . --GVI
The commercialization of the Women's Movement in Italy  From Grand Voyage Italy to all Women... Auguri!
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