No shit! There really is a Shit Museum in Italy... the Museo della Merda.
It was in 2015 that Gianantonio Locatelli founded the "museum" in Lombardy along with his associates: Luca Cipelletti, who manages its projects and products, Gaspare Luigi Marcone and Massimo Valsecchi.
The idea came into being in Castelbosco, in the province of Piacenza (just south of Milan) on a farm which makes milk for Grana Padano cheese and includes seven production units. Here every day 3,500 specially selected cows produce around 50,000 litres of milk and 150,000 kilos of poop.
The future-thinking Locatelli wanted to turn all this excrement into something useful with his ecological, productive and cultural scheme. Using highly innovative systems, electrical energy started to be produced from the manure. Today the farm produces up to three megawatts per hour! The buildings and offices of the farm are heated exploiting the warmth given off by huge processing tanks called Digestori (digesters) turning the manure into energy. The process also produces fertilizer offered for sale under the name MerdaMe (Shit me).
All these activities have drawn attention from various international institutions concerned with ecology and innovation, leading to widespread recognition and prizes, and making Castelbosco a point of reference.
Locatelli began to gather together friends and artists, leading him to the idea of the Shit Museum. The Museum itself might be called a canvas onto which artists create... the Digesters themselves transformed into a bright colored landmark in the area. The idea for a new museum slowly took shape, emerging from manure to deal with the broader theme of transformation. The museum would be an agent of change which, through educational and research activities, the production of objects of everyday use and the gathering of artifacts and stories concerning excrement in the modern world and throughout history, was to dismantle cultural norms and prejudices.
The first stage of the project was carried out in April 2015 with the inauguration of the exhibition spaces of the Museum, in the rooms on the ground floor of the company premises, located within the medieval castle of Castelbosco. The museum is a blend of aesthetic, scientific, human and animal experiences, both modern day and historic. The concept is that shit is a useful and living material.
The symbol and mascot of the Museum is the dung beetle, considered divine by the Egyptians (and symbol of the Museum itself), to the use of dung in architecture, from ancient Italian civilizations to those in Africa, via historical-literary works such as Pliny’s Naturalis Historia. Right up to the latest scientific research and works of art drawing on the use and reuse of waste and discarded materials, the Museum is a contemporary cabinet of curiosities which finds its main guide in the science and art of transformation.
Right from the start, the Shit Museum was designed to be a production center not only of ideas and exhibitions, but also of objects and projects. The implementation and patenting of the Merdacotta® brand sums up the principle of sustainability. The poo is mixed with clay and gives shape to the first products to bear the Museo della Merda brand: vases, flowerpots, tiles, plates, bowls, a jug and a mug in simple, clean, rustic shapes, harking back to ancient principles.
The ‘primordial products’ of the Museum were presented for the first time during the 2016 Salone del Mobile, in an exhibition which won the promoters Cipelletti and Locatelli first prize in the Milano Design Award. The motivation given was as follows: “for the development of a process of great complexity and innovation, capable of destabilizing common perceptions. The educational itinerary breaks down all the commonplace stereotypes and offers a censorial experience, one which promotes a new vision of the culture of the project.”
Museo della Merda
Frazione Campremoldo Sopra
29010 Gragnano Trebbiense (PC), ITALY
To Make an Appointment: email@example.com
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