"The 'rhythm of Italian life is changing'. We Italians always thought of drinking alcoholic drinks, especially wine, as a something to have with food, and never would think of drinking to get drunk, as the binge drinking that is so prevalent in the United States. Getting drunk interferes with our Bella Figura. But now our young people are being influenced by Americans... by going to clubs frequented by young American tourists and students where they drink just to get drunk, and by watching American reality TV shows like Jersey Shore and others on MTV. Getting drunk is becoming fashionable for them. It's a threat to our way of life and cheapens the value most of us have in enjoying a great bottle of wine with a wonderful meal and friends."