Tourism in Italy boomed in summer 2017, with an increase in visitor numbers expected to continue throughout the colder months. In total, almost 50 million people spent the night at an Italian hotel during June, July, and August this year.
The exact number was 48.3 million, according to figures shared by Italian hotel trade association Federalberghi and the Cultural Ministry, and represented a two percent increase compared to last year.
On top of that, a further three million spent the night at an Airbnb accommodation, a huge 20 percent increase year-on-year. Seaside resorts reported a dramatic rise in visitors, with 16 percent more people visiting beach resorts this summer than in the same period in 2016.
But tourists were also attracted by culture, and museums saw a 12.5 percent increase in visitor numbers, with Puglia leading the way.
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