GRAND VOYAGE ITALY
  • Piazza
    • Older Posts
  • Travel
    • Our Family's Voyage
  • Cucina
  • Culture
  • History
  • Style
  • Photos
  • Videos
    • Music Videos
  • About
    • Survey
    • Links
  • Shop 🛒
  • Piazza
    • Older Posts
  • Travel
    • Our Family's Voyage
  • Cucina
  • Culture
  • History
  • Style
  • Photos
  • Videos
    • Music Videos
  • About
    • Survey
    • Links
  • Shop 🛒
We're All About Italy

Coca Cola in Italy: Italy Goes Better with Coke

6/17/2016

0 Comments

 
Picture
Classic Italian Coca Cola... pigeons and birdseed in Venice
Picture
In 1894, Coca Cola opened it's very first bottling plant. The first Cokes were sold to the public in 1886 at the soda fountain of Jacob’s Pharmacy in Atlanta, Georgia in the United States.

In Italy, in 1927, Romana Acque Gassose opened the first Coca-Cola manufacturing and bottling plant in Italy. This was followed in the 1930s by the bottling companies SRIBEG in Genoa and STIB in Leghorn, and by FAMIB in Milan, which manufactured and marketed soft drinks under The Coca-Cola Company trademark. The independent bottling companies subsequently multiplied to the point where they were in a position to distribute Coca- Cola products all over Italy.

In 1995, The Coca-Cola Company, global leader in soft drinks boasting 4 of the world’s 5 biggest brands (Coca-Cola, Coca-Cola light, Diet Coke, Fanta and Sprite), decided to handle its Italian operations directly and accordingly bought the 11 bottling companies located in the north and center of the country... by 1998 there were 16 such plants.

Picture
Picture
Picture
When we visited Italy, Coke was everywhere. For me, I drank Fanta Aranciata... in Italy, a totally different drink than Fanta here in the States. In the U.S. it's a bright, artificial orange color with an overly sweet, chemical taste. In Italy, it's actually made with orange juice. It's fresher and more natural tasting--imagine orange juice and seltzer. I loved it.

But for my boy, Lucas and wife, Lisa, once in a while they needed a Coke fix. Lucas loved Coke Zero... he said it tasted the same as here, but Lisa said it was less sweet. In general, sodas in Italy are very different... and they usually are less sweet. Italians like more fruity, sour flavors--bitter too. But make no mistake about it... you'll find Cokes everywhere in Italy.

Picture
Picture
--Jerry Finzi

You can also follow Grand Voyage Italy on:
Twitter
Google+
StumbleUpon
Pinterest
Facebook
Tumblr
Copyright 2016 - Jerry Finzi - All Rights Reserved
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.


    Categories

    All
    1 Making Plans
    2 Gear And Tips
    3 Getting Around
    4 Tuscany
    5 Amalfi Coast
    6 Basilicata
    7 Puglia
    8 Rome
    9 Postcards
    Fotos Di Finzi
    History For Italians
    Humor
    La Cucina & Recipes
    More Than Gelato Pizza
    More-than-gelato-pizza
    News Del Giiorno
    Off The Tourist Path

    Archive

    January 2021
    January 2019
    December 2018
    November 2018
    August 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014

    RSS Feed

Copyright 2014 - 2022 by GrandVoyageItaly.com
Picture
  • Piazza
    • Older Posts
  • Travel
    • Our Family's Voyage
  • Cucina
  • Culture
  • History
  • Style
  • Photos
  • Videos
    • Music Videos
  • About
    • Survey
    • Links
  • Shop 🛒