Back in 2009 Fiat was busy merging with Chrysler Motors while promoting its larger, roomier Fiat 500C. Merely claiming that the model was bigger wasn't enough--they illustrated the size by taking a giant-sized, 5:1 scale model on a tour of European countries. That's 5:1, not 1:5, which means that the mock-up is 5 times bigger than the actual production model. It left a big impression, for sure, leaving the wheels off as entry and exit points.
On display in Franfurt