Frank Pepe Pizzeria Napoletana is one of the oldest and best-known pizzerias in the United States. Known by locals as simply Pepe’s, its original location is in the Wooster Square neighborhood of New Haven, CT.
This Connecticut landmark pizzeria was founded in 1925 by Frank Pepe, born in the Amalfi Coast town of Maiori in 1893. As a poor, illiterate immigrant, he came to the U.S. when he was 16 years old and managed to get a job at a New Haven factory until World War I broke out when he returned to his homeland to fight in defense of Italy.
After the war he married Filomena Volpi in Maiori and returned to America to start their new lives. Frank at first worked for Genneroso Muro's macaroni shop and next for Bread baker, Tony Apicella where he fell in love with and learned the art of making bread. Once he had learned the art of bread-making, he opened his own bakery at the original Wooster Street location where Frank Pepe’s the Spot (operated by the Boccamiello family) sits today. At first he started delivering bread to his customers, but because of his lack of reading and writing skills, he found it difficult to keep the addresses in order. What to do? Invent a business where the customers come to you.
His wife Filomena had learned to read and write which helped enormously for their next adventure... in 1925 they decided to start making something very new to Americans--Pizza! The local Italian-Americans, still today, call it "ah-BEETZ". They offered two types: Tomato Pie with grated cheese, garlic, oregano and olive oil and a second with anchovy. Their "Original Tomato Pie" is still offered at the 157 Wooster Street location, as well as at the others. Keep in mind, however, Pepe's Tomato Pie is thin-crusted and round, very unlike the Philadephia/Trenton are Tomato Pie which is thick, bready and square.
Frank Pepe originated the New Haven-style, thin crust pizza baked in brick ovens fired by coke, a byproduct of coal. In the late 1960’s coke became unavailable, so he converted the ovens to being coal fired, which gives a very distinct, smokey quality to the darker parts of the crust.
As time went on, Pepe's developed another signature pizza, the White Clam Pizza. This later innovation was an homage to Frank Pepe having originally served raw little neck clams on the half shell from Rhode Island as an appetizer. Today, it's one of the most popular choices on their menu.
If you are a confessed pizza addict and want to eat a little bit of pizza history, stop at a Frank Pepe's Pizzeria... there are locations from Yonkers, NY throughout Connecticut and all the way Chestnut Hill just west of Boston.
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